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  • Writer's pictureNora

BTS for a Chevy piece

Updated: Aug 14, 2019

Directing a Chevy piece for social.


Often automotive pieces have a combination of lifestyle or narrative elements mixed with running footage. This piece would be no different. I had a blast working with this awesome client, great talent, and the best crew in town!


Director | Producer | Nora Urbanski
BTS | Director Life

“...directing all day on location and then jumping in the camera car's driver's seat requires quick adjustment."

For the running footage we scouted the roads we were going to use and tracked the sun to pick our most ideal timing for the shoot day. Ultimately, this meant I would be on location for the majority of the day and make the move to the camera car during the last leg of the shoot.

As you might imagine, directing all day on location and then jumping in the camera car's driver's seat requires quick adjustment.


The footage is amazing and I can't wait to get this piece into post!


That's a wrap!
Motocrane Ultra | Wrap

...updates soon!

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